Services Overview
We offer a comprehensive selection of online marketing services.
Our specialty is CPA Marketing & Search Engine Optimization, however we know that when you're interested in SEO, what you're really asking for is traffic that converts into sales that improve your bottom line.
Therefore, we work with you to create a search marketing strategy that reinforces your other marketing efforts. We also provide additional services to ensure that your newly discovered traffic converts into sales or leads.
So, though we list several services below, we offer many other skill-sets and services that pertain to a particular client's needs. Contact us for a free consultation to discuss your own unique situation and we'll provide you with a detailed proposal outlining exactly how we can help.
Online Lead Generation
Lead generation is a method of generating a potential customer who has expressed an interest in your product or service. Companies with astute business sense are looking to take advantage of the latest "paid on results" marketing channel. This is where "Online Lead Generation" proved to be successful Internet marketing strategy.
Online lead generation generates thousands of fully qualified opted in customers who have expressed an interest in your product or service. Consider these advantages: Target consumers and capture specific data, build a prospect database, generate call centre leads, and pay only pay for the leads you want.
How a lead is generated? What that lead is worth?
PREMIUM lead generation
This ensures 100% transparency between the Consumer and the Advertiser. There is no incentive for the consumer to fill out their information and they do so only if they're interested. It covers all areas of online marketing including Search, Email, Display and Social Media. These are the highest quality leads available.
INCENTIVISED lead generation
A consumer responds to an offer usually in the form of a contest or entry into a prize draw. The consumer is not incentivized to fill out his/her details for reward points and will therefore tend to complete a lead form only if they're interested - the end result being a higher quality of lead.
COREGISTRATION
The consumer responds to an incentive which is usually in the form of a competition - they are then presented with other relevant offers through a unique "path" and asked to respond if they're interested. Coregistration typically generates high volumes of lower quality leads at a much lower cost to other forms of lead generation.
Our in-house team can create and manage a unique path than can generate substantial registrations per day.
Media Buys
To say that the world of Internet advertising is in constant flux is an understatement. New and innovative interactive advertising strategies are creating quite a commotion; a heady mix of fuss and buzz. And by now you are probably in the know that Internet advertising are more geographically and behaviorally-targeted - more than ever!
Because of the greater complexities, online media buying requires the most current information on hand, some good judgment and a whack of creativity.
The challenge is on us.
We know that you are looking to drive interactions, or clicks, or conversions. We know that those are the deals of effective media buys. And there's a lot more we can do to dynamically enhance the outcome of your campaign.
We have tools at our fingertips to help you reach your overall objectives. Since our accountability is much higher, we know how well to meet your objectives. We know for a fact that you want to maximize the impact of your media spend, and we want to align with you to help you reach your goals. But you have to tell them us they are!
The experienced professionals at Roscommon work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign.
Here's the flow of our Online Media Planning and Buying Process:
Planning Phase
Explore. We secure your campaign objectives to include the metrics you are trying to accomplish. We get your very idea of the targets and restrictions that you like to impose. We explore and visualize sample ad creative or landing pages.
Develop. We will brainstorm to develop media buying concepts to guide our media research. Once we get your approval, we develop a strategy to conduct our online media research and planning.
Devise: Online Media Research. As a rule, we do not rely on simple ad network buys as a basis of our online media plans. Instead, we try to balance a plan with buys that combine ad networks, web portals, content sites and niche audience sites. In order to find the sites most appropriate for your audience and objectives, we essentially conduct media research which involves acquiring proposals to get the rates for each independent buy.
Media Negotiations. We bring to the negotiation table what are your actual criteria and impressions on the campaign you want to launch. In other words, we ask for what you want upfront. This was we guarantee the best placements and pricing for our clients.
Presentation of the Online Media Plan. Presentation of information about the site/network: targeted audience or market segment, placement sizes and ad opportunities, projected visitor counts and purchased impressions.
Execution Phase
Secure the Buy. Once we have approval of our Online Media Plan, we secure the buy for the client with the network or site publisher.
Deliver Ad Specifications. If the client or another of its agents is responsible for development of the ad creative, we will deliver ad specifications spreadsheet to aid in creative development.
Ad Trafficking & Tracking. We establish corresponding ad tracking URLs and traffics both pieces over to the publisher and/or sets up the ad campaign in its own ad serving system for campaign tracking and optimization. We can also provide ad creative split testing.
Campaign Optimization. We will manually review the ad campaign daily and apply any necessary optimization including shifting ad impressions, discontinuing placements or buys, and/or swapping out ad creative.
Reporting & Analysis. We care about measuring the performance of our clients' campaigns? We supply our clients with periodic campaign tracking, evaluation of response metrics and analysis, for review.
Search Engine Optimization
Our team of SEO experts helps you improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by your target audience. We utilize a series of on-page optimization methods and off-page strategies to build your site's reputation and earn the search engines' endorsements (and thus rankings).
Social Networking & Branding
The tool for penetrating today's online market does not lie in marketing messaging, banner ads, or press releases. Nowadays you cannot get ahead by spreading buzz. You have to be the buzz.
Our brand managers and social networkers work with you on a complete branding strategy that gets your story told in all the right places, including social networks like MySpace, Squidoo & FaceBook, in the blogosphere and its Bookmarking sites like Digg and Del.icio.us, and in social media outlets YouTube and BlogTalkRadio.
Pay Per Click
Sometimes your website requires immediate traffic and instant profitability. Though many turn to Pay Per Click (PPC) for this, few realize its potential and profits. Our PPC experts will work with you to create a campaign optimized for your best keywords at the lowest price, and work with your team to develop targeted landing pages. And unlike most firms that simply "manage" your campaign over time, we continually optimize it to increase your return on investment and to consistently drive traffic to your website that results in loyal customers.
Website Conversion Optimization
Our conversion experts are trained by the premiere student of Dr. Taguchi himself, in the art and science of Multivariate Taguchi Testing. We will systematically test and analyze the winning version of your website to deliver you increased gains in your conversions. This isn't an overnight fix. But, with our testing methodology, we can increase your your conversion rates by as much as 300%.
Copywriting & Collateral Development
We'd rather call it "conversation" than copy, because that's what we write. We create web conversation that invites interaction and elicits trust. We craft ad conversation and collateral that exclaims to your audience that you value them for who they are and not just for what they can do for your company. Our articles inform and empower.
You see, we understand that high-level marketing messages don't do very well. We inspire your audience to take ownership of their experience with your company, engendering their trust and backing their interest with information and quantifiable benefits.
So, regardless the type of copy you require, we will deliver conversation that gets results.
Design Services
Whether you need your website designed or re-designed, or if you need collateral, logos, letterhead, or other design elements, our designers will tirelessly work with you until it's exactly right. We have designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.
Programming
Inevitably, great online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have in-house programming staff, our programmers can handle your back-end needs so that coding issues won't interfere with winning marketing strategies.
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